Every year, higher education faces the challenge of recruiting a new generation. For the past few years, it’s been millennials. This time, it’s Generation Z.
Gen Z and Millennials are different and it’s not only side part and tight jeans . Generation Z sees money, brands, and authenticity differently and asks brands to share their ideals and create less polished content.
With this change, Higher Ed will have to rethink campus photography and talking head videos. Instead, marcomm groups will have to find opportunities to show students in real-life situations, talk about real-life problems, and share real-life experiences.
While TikTok isn’t the newest and most popular social media channel, it shapes a generation’s content consumption.
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What is TikTok?
TikTok is “the destination for short-form mobile videos.” It’s like YouTube, except it’s vertical and small in size.
This [@uf] Controversial platforms are rapidly gaining in popularity, especially with those stuck at home during the COVID Lockdown. Now, with over 1 billion monthly active users worldwide and 100 in the US alone, TikTok has quickly become the leading platform for trends, influencers, and niche content. ( Hootsuite ).
TikTok goes to college
According to the list of universities running on TikTok, Higher Ed organizations are using the platform in hopes of connecting with GenZ by raising awareness and “connecting and interacting with Generation Z audiences in a way that is fun and easy to understand. ”
No wonder universities are paying attention. 41% of TikTok Users are between 16 and 24 – age, base demographic for Taller Ed.
So are you thinking about TikTok for your college or need some inspiration? Here are ten great examples to get you started.
Visiting the campus
Bloomington University Indiana
Campus tours are a hot topic in 2020, specifically what the hell is that higher than switching in-person tours to virtual experiences? Entered IUBloomington and Ryerson Universities.
@ iubloomington Welcome to BLOOMING🌸TON ♬ Someone will love Basstrologe Bootleg – mthekyng
IU shows us an example of how a quick video can highlight areas of campus with a catchy song and in a fancy format, vertical video. While Ryerson highlights places around the campus and surrounding areas that have been featured in the TV Programs. Under his eyes Ryerson.
@ ryersonu Catch the neighborhood Ryerson in this popular TV show! ## ryerson # #ryersonuniversity ##TELEVISION ##series ## netflix # #element ## to Toronto ♬ HARD DRIVING – TopTarGuit
What a great way to bring campus to life for prospective students!
Brigham Young University [@cosmo_cougar]
@ cosmo_cougar If this hits your fip! VOTE FOR ME for Best College Mascot! Link in my bio! # fyp #for you # foryoupage #Handspring again ♬ original sound – Ryanwach
Northern Arizona University [@nauathletics]
@ nauathletics Follow NAU athlete Emily Rodabaugh as she takes us through a day in life! # fyp # studentathlete #day in life # Northna Arizonauniversity ♬ Up Beat (Married Life) – Kenyi
Athletics and academia are sometimes inseparable on college campuses and student-athletes, they make up almost Half a million students in the United States alone, are sometimes both students and influencers on campus. So whether it’s Cosmo the Cougar from Brigham Young University (BYU) showing his dance moves or Northern Arizona University showing off the everyday life of a student-athlete, TikTok content has Can be a great way to show how athletics and academics come together.
Campus Health & Safety
University of Florida [@uf]
@ uf Gator Care Kits are now available on campus for students. Face covering and UF ID are required for delivery. Details: welcome.ufl.edu # gatorswearmasks PHOTOS – Lize Mynhardt
Syracuse University [@syracuseu]
@ syracuseu stay safe, it just makes sense! Video credit: @amandachau 15 # fyp #for you 아무 노래 (Any song) – kozico 0914
Health and safety on campus is a priority for students every year, especially in the wake of the COVID-19 pandemic. Prospective students are currently considering health and safety before applying. For current students, you know how difficult it is to reach students and bring them to the attention of official university communications. That’s why we’ve added the University of Florida and Syracuse University’s #GatorsWearMasks wellness toolkit as great ways to start conversations about health and safety. interesting and engaging way.
University of Limerick [@universityoflimerick]
Student-generated content is one of the most trusted types of content for current and prospective students. At the University of Limerick in Ireland, their “Some Good News” series draws attention to important topics, donates kudo to a number of great organizations and efforts, and provides updates on Important things are happening on campus. What a great, fast way to deliver campus news!
@ universityoflimerick Some good news: The Finale #some good news # Irish #University # positive ♬ original audio – University of Limerick
Reduce the number of people known to Students
Boston University [@bostonu]
@ bostonu A guide to moving out of your dorm during a pandemic! #Boston University # boston #University # bu # fyp #advice # out #covid # onlineschool ♬ Morning Path – Board-Man
We know it’s hard to send messages to students through regular college channels, and even harder to get the same students to do something mundane like complete a check-out. dormitory. Boston University thinks TikTok can help. Check out BostonU’s super quick and easy checklist for students. Can you think of other cases where a typical question could be written quickly with TikTok content?
University of Georgia [@universityofga]
@ universityofga Where do you like to hit books, Bulldogs? #Kind # fyp #University # uga # tiktokuniversity ♬ original sound – UGA
What is your favorite place to study on campus? Why? Study spots are a great way to introduce prospective students to your surroundings and give them a taste of academic life on campus. The University of Georgia uses a combination of relaxing music and beautiful “casual” pots to showcase their campus. This is a great way to find “behind the scenes” for both prospective and current students.
University of Chichester [@universityofchichester]
@ universityofchichester Come to Hogwarts ♂️ # hogwarts # chiuni # chichester # beyou #for you #audio file ♬ vowel – Chi Uni
Taller Ed has too much content. Every department, organization, college, school, and office is creating content. So why not? atomization that content and use it for TikTok? That’s what the University of Chichester did with their podcast series. With thirty-two percent of Generation Z classifying themselves as regular podcast listeners, this is a great idea to engage students.