Marketing in the digital age is both easier and harder than ever. On the one hand, we have the ability to reach a larger audience than before. We also have more influencer outreach tools, both free and affordable, to help us get our message out there.
On the other hand, we have a much larger crowd to fight to be seen.
We were put in a position to use every weapon in our arsenal. Influencers are a big deal because they open new avenues for a whole new group of people waiting to learn about what we have to offer.
How do you reach influencers to reach their followers? These ten tools will help you become an influencer outreach superstar.
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Favorite of companies like Zendesk and United Airlines, Traackr is a great tool if you don’t invest some cash to get the ball rolling. It helps you discover your influencers, strategically narrow them down, and best engage those audiences while nurturing your most important relationships.
You can then generate descriptive reports that show you exactly what progress has been made, so you can further narrow your efforts. It’s an all-in-one solution suitable (if a bit pricey) for those who prioritize influencer marketing above all else.
Buzzsumo There are tons of features to help you identify influencers in your niche, predict their response, and find the best way to reach them.
From competitor research to Twitter profile searches, this tool is definitely on my daily hit list of any digital marketing task. Track important metrics like retweets and reply rates to get a good idea if your selected influencers tend to talk back to their audience, or if they’re just broadcasting.
3. Sales pitch box
Pitchbox is the ultimate influencer outreach tool. It has a powerful lead generation feature as well as all manner of ways to help you organize your contacts and stay in touch with them.
You can set up tracking, reminders, and status updates so your team stays up to date on your people influencers to follow, proven fastest responders, and best practices best to contact each person.
When creating your email outreach strategy, be careful with your email delivery tactics. Make sure your email doesn’t look spam as this can damage your brand.
Linkedin is one of the underrated tools on this list. While it’s commonly used to reach and reach B2B leads, I’ve found that the most effective way to get the most out of the platform is to find the real people behind the brands.
For example, if your influencer outreach involves media coverage, you can find first- and second-level connections at your local publication to reach out or get paid. referred through a general contact.
You won’t get anywhere with influencer marketing without proper engagement. MyBlogU is a community of experts in one place, offering advice, tips and encouragement.
It’s also a great place to collect content, such as soundbites and quotes. As you can imagine it would make a great resource for people who want to connect with influencers on a one-on-one level while leveraging their own authority to do so.
One of the surest ways to build better relationships is to create better content that interacts with your audience. How many times have you seen a major influencer share a blog post or video or podcast because they liked it?
A great example is George Takei, who can get millions of views on a post by sharing it. CoSchedule is dedicated to helping you create better content through planning and collaboration, so you can start gaining your influencer’s visibility. have always dreamed.
Technically, I could put all Hootsuite on this list and it would apply. But I really like Agorapulse for professional background in private. It uses geographic data, along with hashtags and Instagram profile information to generate targeted influencer reports for you to use.
There aren’t nearly enough Instagram tools out there, so it’s a must-have for anyone on that social photo site. Their cross-search feature is really special and allows for full customization.
No. 8. Keyhole
Keyhole is, in my opinion, somewhat flawed and inappropriate, and not suitable for the study of particular people. But using their real-time tracking, you can identify patterns that show you who is sharing the trendiest posts on Twitter. This will lead you to influencers that you may not have found.
This is really important because influencer marketing is not about attracting the biggest names, it’s about finding out who are the biggest names. most valuable to your brand . That might not always be immediately obvious, and Keyhole lets you dig a little deeper.
Influencer outreach mainly includes extroversion tactics: You research, reach out, track, and re-research. Not much to do on site. However, there’s one thing you can do: Create and personalize your influencer-driven landing pages so those influencers are sure to engage with your brand when they land on your website. .
Finteza allows you to record all the people who enter your website through a specific page and create a personalized call-to-action to better engage them.
For example, when a target influencer comes to your page, you don’t want to sell them anything. You can invite them to download instead your lead magnet or request their personalized freebie.
Another great idea is use Facebook pixel to record all the people who initially visited the influencer-driven landing page so that your content can be remarketed to your affiliate leads.
10. Wonk . Followers
Followers wonk has been one of the most praised and praised tools on the market for a long time. I have never used the paid version, but I have used the free version a lot.
I can honestly say it is one of my favorite tools on this list, simply because of its reliability. I’ve found more Twitter influencers to connect with here than almost anywhere else.
My Personal Influencer Outreach Toolkit
While thinking of all of these tools as a bee’s knee, I’ve worked with them on a variety of projects. These projects (and the clients that ran them) have different goals, needs, and budgets.
Have many other influencer marketing platforms which I haven’t had time to explore yet. If I were to pick my own favorites list, I would say a combination of Buzzsumo, MyBlogU, and Pitchbox would get the job done.
What are your favorites? Do you have others to add to the list? Let us know on Twitter: @convince.