17 New Statistics on Word of Mouth

17 New Statistics on Word of Mouth


word of mouth statistics

83% of Americans say a word of mouth recommendation from a friend or family member makes them more likely to buy that product or service. #ChatterMatters Click to Tweet

This is just one of dozens of findings in our new study, Chat Matters: 2018 Words of the Oral Report.

In this exclusive study, we surveyed 1,001 randomly sampled Americans to determine how we decide what to buy and how to vote.

Word of mouth — online and offline — impacts every business, organization, candidate, and target. Word of mouth is, of course, the oldest form of customer referral and acquisition, and it may be more important than ever, according to our findings here. Report a Chat Problem .

Download The whole study is free here and we’ve provided an infographic of the key stats below.

By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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