3 quality signals that help your content rank higher in the SERPs

3 quality signals that help your content rank higher in the SERPs

Quality may be in the eyes of the viewer, but in the case of Google, quality is in the eyes of the crawler.

From your text to your meta tags to your style sheets, Google looks at it all to understand the quality of your content.

Google provides detailed information about how they perceive quality. Relevant, comprehensive, well-structured and engaging content gets the best look. Let’s look at three strategies to boost some of those signals in the eyes of Google.

1. Increase topic depth with Semantic SEO

In spite of Google Previously only looking for the keywords used for the search, its natural language processing models now understand how search queries relate to each other. Semantic SEO is not just optimizing for one term but multiple keywords, phrases, and subtopics in the same space.

#Semantic SEO does not optimize for a single term but for many related keywords, phrases and subtopics, @madmanick via @CMIContent said. Click to Tweet Let’s say you write a paragraph on interview software. You include references to interviews, candidates, recruiters, and hiring managers. Thanks to NLP models, Google realizes these terms are closely related. Because your content contains all of those related terms, Google will perceive the page as having more topic depth than competing pages that don’t include all of those terms.

This strategy is not a guessing game. It is called semantic richness. Tools like the one below from my company LinkGraph uses machine learning and NLP algorithms to help you identify the most important semantic top-ranking terms, phrases, and subtopics based on your target keywords. You can incorporate them into your content to make it semantically richer.

Other semantic rich SEO tools include LSIGraph , Semantic.io , Semrush et cetera.

As you improve the semantic richness of your content, don’t stuff it with keywords. Make sure the terms appear in a natural way to enhance readability and overall usefulness.

As you improve the semantic richness of your #content, don’t stuff it with keywords, @madmanick said via @CMIContent. #SEO Click to Tweet A week after your semantically rich content appears, see if your total organic keywords increase. You can do this through Google Search Console account . Make sure the search terms displayed are actually relevant to your content topic.

2. Show theme breadth with your architecture

If you improve the first quality signal in your content, your pages will likely be longer. Make sure you don’t sacrifice other important quality indicators like information architecture.

Information architecture refers to how your content is labeled, structured, and organized. It also includes how the pages are organized in your site hierarchy. It helps if you create an SEO-friendly information architecture that signals users can easily navigate your content.

Consists of page title , title tag , internal links and link text in every body . These items are also helpful for Google to understand how your content is related to each other. Internal links with contextual link text indicate other relevant, useful information that can be found on your site.

Page titles, title tags, internal links and all anchor text help @Google see how your #content is related to each other, @madmanick said via @CMIContent. #SEO Click to Tweet To improve information architecture:

  • Include relevant internal links on each page. Add links to the most important or most visited pages in your menu and/or footer.
  • Remove duplicate content. If you must have similar content pages, use relative standard card to indicate which pages are primary and which are duplicates.
  • Upload sitemap . Don’t let Google’s crawlers determine the relevancy of your content. Create it yourself and send it . What do you want to do without coding? Use a sitemap generator tool .

3. Strengthen thematic authority with content clusters

If you mapped your site’s content, would it look like this?

Or does your site seem authoritative on a topic or two like this?

If your site handles too many topics, Google is unlikely to consider your site as topic authority. ONE keyword phrase content model can help strengthen your subject authority. You choose a main topic that is related to all the sub-topics. Create content around those topics, related questions, or long phrases. Always include links to your internals pillar pages . A well-planned editorial calendar can help ensure you cover topics and publish that content consistently.

If your site handles too many topics, Google won’t consider your site as topical authority, @madmanick said via @CMIContent. #SEO Click to Tweet You don’t have to limit the creation of cluster content to your site. Backlinks Referring to your content on relevant websites can also help your site’s topical authority. Google considers backlinks as an indicator that others trust your content enough to link to it. Guest blogging content marketing and public relations can lead to an opportunity to earn links on other domains.

Google looks better

By implementing all three of these strategies, you’ll help Google better see your high-quality content signals. In turn, Google will most likely reward your site by promoting your content more often and higher in the search engine results pages.

RELATED CONTENT TO BE CLICKED: How to be a differentiator in SEO

All tools in the article belong to the author. If you have a favorite tool to share, feel free to add it in the comments.

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Cover photo by Joseph Kalinowski / Content Marketing Institute

By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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