5 mistakes Google doesn’t like and how to prevent them

5 mistakes Google doesn't like and how to prevent them

With the advancements of Google, taking your pages to the next level requires you to work with more key word . Earning page one rankings requires a multi-level SEO approach that combines content quality with site authority.

Here are five common reasons pages aren’t ranking higher — and what you can do to change that.

1. Pages with poor content quality

When someone says they want to rank in search results, I ask, “Do you really think your content deserves to be on page 1?” Most of the time, the answer is no. That’s one of the contributing factors to why 90. 6% of pages do not have organic traffic from Google.

In the early days of SEO , including the right keywords is all it takes to rank. Now, Google understands how comprehensive, original, well researched and organized your content is.

Poor quality content with all the right keywords will no longer be cut.

# poor quality content with all the right keywords doesn’t make @madmanick through @CMIContent a cut in search ranking on @Google. #ContentStrategy #SEO Click to Tweet How can you create – and signal – Quality content ? Combine these three ideas:

  • Semantic richness : Google doesn’t just search for single keywords. They look for synonyms, related terms, and subtopics that have a semantic relationship with the main keyword. Expand your content, including meta tags, to optimize for key phrase .
  • Theme depth : Google understands the inclusivity of content. Longer content tend to rank higher in the SERPs. Plus, Google now digs deeper into web content to provide search results. New feature Paragraph rating find parts of text – and highlight them in the results – that answer a searcher’s question. More in-depth content can mean more ranking opportunities
  • Elements on an interactive page : Table of contents, modular extensible content, other interactive JavaScript, and video content all make the page better to navigate and more appealing to the user. To solve that problem, improve the site experience. Google will notice and be more likely to rank it.

2. No Advanced HTML Tags

Google is getting better at understanding human language, but their crawlers are still robots. HTML tags are still essential for communicating the thematic relevance of your pages to users search query .

On most pages, meta tags not the most efficient optimization. Surname:

  • Do not include keywords or page content in the page title.
  • Not adjusting the meta description enough to attract users.
  • Failing to use title tags strategically, using semantically related terms.

But that’s not a big deal. Google is less dependent on those standard HTML tags to understand the content of the page.

Google has a harder time understanding which pages on your site are most valuable or important. And you don’t use advanced HTML tags that can help them.

Here’s how to fix that:

  • Relative standard page : This tag means that Google will not spend its limit crawling time indexing redundant pages.
  • Noindex and nofollow : Tags require Google to move – so it doesn’t waste time indexing pages you consider less valuable. Their inclusion will direct Google to your important pages – those with strong ratings or conversion potential. Those are the pages you want Google’s crawlers to index.
  • Schema.org markup: Schema.org is a shared structured vocabulary. Using it makes it easier for Google to extract data from your pages and display them more prominently in the SERPs.

Use enhanced HTML tags if you want to help @Google understand which pages are most valuable, @madmanick via @CMIContent said. #ContentStrategy #SEO Click to Tweet

3. Subpage experience

Update site experience by Google means unresponsive design, slower or poor page load times mobile version will harm your rankings.

Google has provided many free tools to help you evaluate the site experience as it relates to their standards:

  • Page Speed ​​Insights allows you to enter a URL and see your score along with suggestions for improving site speed and load time. (Strive for a score of 80 or higher.)
  • Core Web Vitals Report in your Google Search Console Account identify errors caused by their crawlers. These issues relate to interactivity, image stability, load times, and performance.

To get a better score or report from Google, these quick, easy fixes can help:

  • Optimize images : Save web page images in the smallest possible file size without losing the user’s image quality.
  • Reduce redirects : Never request more than one redirect to access any of your resources, and never link to a page that redirects visitors to another.
  • Use browser caching : Pages are loaded faster for returning visitors using this trick.

To get a higher score from @Google, never request more than one redirect to get to your resource, @m says admanick via @CMICContent. #ContentStrategy #SEO Click to Tweet

4. Low Domain Authority

While high-quality content is essential for ranking, off-page signals indicate a site’s trustworthiness — one of the top factors for Google. To measure this, Google looks at backlinks – other websites that link to yours.

Off-site signals tell @Google how trustworthy the site is, @madmanick said via @CMIContent. #ContentStrategy #SEO Click to Tweet You can skip the volume backlink strategy – get as many links as possible across multiple sites regardless of relevance or quality. Google doesn’t like that. Let’s do it the right way, although it may take more resources:

  • Identify high domain authority sites where links to your content will be relevant.
  • Create an outreach program that secures those links. ( Guest blogging might be a good way to do this.)
  • Think about anchor text when linking to your pages.

5. Internal competition

A strong on-page and off-page strategy may not be enough. Your pages may also not be able to rank because they are competing with other pages on your site. This is known as the “cannibal keyword”. Faced with similar pages, Google crawlers cannot determine the most important or relevant page.

To address keyword cannibalism:

  • Use long tail keyword targets .
  • Look at subtopics, related keyword phrases, or autocomplete to distinguish one site from another.
  • Do the job of managing your website : Update outdated content and Remove ineffective content .

Ultimately, none of these fixes will work if your pages don’t contain quality content. But if you publish the best, most relevant content for searchers – and follow these fixes – you will most likely see an improvement in the rankings of your pages.

RELATED CONTENT TO BE HAND-VIEWED: Why Google Shouldn’t Drive Your SEO Strategy

All tools included in this article are suggested by the author. If you have a tool to share, please include it in the comments.

Join author Manick Bhan and other experts at ContentTECH Summit 2021, June 8 – 10. Visit content.tech for details.

Cover photo by Joseph Kalinowski / Content Marketing Institute

By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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