5 types of videos to add to your social media marketing

5 types of videos to add to your social media marketing

Updated March 1, 2021

Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine which options are right for your brand. Let’s break down five valuable options for you to consider.

1. Live Video

If you have a large following, Facebook Live, YouTube Live, and other streaming services make it easy to connect with your audience. Live streaming allows you to conversation with its users.

# Live streaming makes sense if you have a significant following, @realjoeforte via @CMIContent said. Click to Tweet FlavCity with Bobby Parish, a YouTube channel, has 1.3 million subscribers. A live stream recently from his kitchen received 27,000 views, some of them also live chat.

A screenshot of Bobby Parish livestreaming from his kitchen with his daughter.  The chat feature is displayed showing comments from viewers.

Live Videos often most effective for announcements, behind-the-scenes photos, and product information videos. Regular short video updates can continuously engage your audience, while longer live video sessions can be a way to dig deeper into your followers through Q&A sessions and chats. direct story.

Live video tips

  • Test your setup to make sure all your technology is working.
  • Invest in the right way Technology. Light and sound are extremely important.
  • Encourage your live streams much earlier on your social media accounts.
  • Use scheduling tools, such as Facebook’s launch to make your video more visible.
  • Live streaming at the same time every week – regularly scheduled programming – to your audience.

2. Video tutorial

Video tutorials have great appeal and are among the most frequently shared videos on social media. Videos can be related to your products and services, or they can be broader topics related to your audience and industry.

Video instructions should be clear, educational , and entertaining. They need to be long enough to show each step and short enough to be engaging. The most important information should appear within the first minute, while the total number of videos should not be longer than a few minutes.

Absolut created popular video tutorials for drink recipes using Absolut vodka. They are fun, entertaining, and shareable:

Tutorial video

    • Ask your followers about the tutorials they most want to see.
    • Still active in comment and respond to messages throughout the life of the video.
    • Make videos clear and to the point – they’ll be easier to follow.
    • Don’t rely too much on tools or techniques that your followers aren’t likely to have or understand.
    • Clear call to action at the end.

3. Informative video

Informational videos can cover any topic. Build your content archive with videos across multiple related videos topic . Make them unique, clever or insightful. When adding videos to your social networks, focus on content that is likely to be shared – something of value makes the viewer worth the viewer’s time.

When adding #video to your #socialmedia, it’s best when it’s something worth sharing, @realjoeforte advises via @CMIContent. Click to Tweet Informative videos can become boring or dry if they are not produced well. Your content should not only exciting for the viewer but excites the viewer to want to share it.

Notarize, an on-demand, remote notarized delivery service, created a popular informational video to explain its application premise . It explains its application using humor and absurd:

The same information could have been displayed without the humour, but that might not have had the same appeal to its core demographic – those who are comfortable with technical applications. digital and non-notaries.

Informative video tips

      • Stream videos with a personality that’s right for you brand identity .
      • Don’t make videos that are too long or too detailed.
      • Analysis Which video works best to inform your future videos.
      • more time and money in these videos, as they can be the foundation of your content.
      • Pay attention to what people say Social Network : What more do they want?

4. Behind-the-scenes video

Behind-the-scenes videos are a great way to make your company and team more likeable. Highlight your day-to-day operations, your office, your manufacturing processes, and more. Interview employees, talk to the suppliers you are closest to, or talk to your best customers. All of these are designed to give potential customers a better idea of ​​how your company works and who you are.

This type of video is designed to build trust and brand recognition. Video really offers an opportunity to learn what makes a brand special – something other on-screen brand displays just can’t do. A memorable behind-the-scenes video can develop a company-customer relationship – and if it’s entertaining or informative enough, it’s shared.

Digital asset management platform PhotoShelter has developed process-driven videos of groundbreaking creative campaigns for an audience of marketers, photographers and artists. Series Behind the Scenes with Storytellers offers an expansive opportunity for the innovative strategies of leading brands such as GE, Premier Lacrosse League and the University of Maryland Health System.

Behind the scenes video tips

      • Stream these videos with character .
      • Think about those little things Staff do throughout the day that your customers might find interesting.
      • Tell the story of your product, your brand, your people.
      • Incorporate customers, suppliers, or employees into videos.

User-generated videos

User-generated content is rapidly becoming great and an easier way to attract an audience . You can encourage your followers to create videos and ask them to incorporate your hashtags into their uploads.

User-generated content is a great way to grow an audience because users tend to share the content they create. Viewing user-generated content is also a great way to get a feel for your audience’s personality and what interests them.

When requesting user-generated video, the most important aspect is direct interaction and recognition of your audience. Your users work hard to produce content for you, and they should be rewarded. Compliment the best content, share all the content and credit the author to all users. Encourage users to share content they like (not just their own), and make sure to follow your hashtags.

User-generated video tips

      • Encourage users to receive creation or be silly with their content.
      • Credit the right content to the creator and thank them.
      • Encourage featured users to share videos with their friends.
      • Ask other users to vote for the content or share the content they like best.
      • Consider a giveaway or contest associated with highly rated user-g videos.

Light, camera, acting

By consistently producing different types of videos, you can engage audiences from a variety of backgrounds and demographics. A healthy mix of social video content is essential to ensuring your video content campaign continues to grow – and yours. social media continue to attract followers.


Please Note: All tools included in our blog posts are recommended by the author, not the CMI editorial team. No single post can provide all the relevant tools in the space. Feel free to include additional tools in the comments (from your company or the company you’ve used).

Learn more about video and other content formats this month and all year long. Register to receive CMI’s weekday newsletter.

Cover photo by Joseph Kalinowski / Content Marketing Institute

By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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