Achieve zero in inbox is a huge bragging rights for some people. They are co-workers who come to your desk, notice your 2, 145 unread messages, and say, “How the hell do you manage that?” like you are a digital hoarder. But even if you’re not a digital buff, you might not want to overload your email even more.
That poses a problem for content marketers. How do you convince people to add another newsletter to their daily travels?
The answer: great shooting box. Here are seven companies that are creative enough to convince even the most fervent email skeptics to sign up.
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It’s no surprise that the homepage of the daily email newsletter does a great job of persuading readers to sign up. At last, The Skimm , a compelling daily aggregated newsletter, depends on it. If the reader stays on the page for a moment, this message will pop up:
Come on, who wants pure wretchedness? And who doesn’t like when the words “easy” and “smart” are too close together? According to Nieman Lab the newsletter has over 1.5 million subscribers as of August 2015. Clearly, the basic human interests – happiness, laziness – are at work.
2. Daily positivity
This shooting box is for Daily Positive , an inspirational lifestyle blog that does a lot of things right. First of all, this is the biggest module on the homepage, grabbing your attention. Next, there’s a poignant reminder of the newsletter’s purpose: “Helpful Inspiration for a Better Life.” But the most interesting part is the live counter that shows how many users signed up for the newsletter at that time. Ah, the magic of the bandwagon effect.
Before a visitor even sees the products on offer on Made.com, a low-cost online furniture retailer, they are offered a £06 discount in exchange for their email. Nothing motivates better than choice offers free content and instant gratification. The only downside — for American readers, at least — is that the company hasn’t shipped to the United States yet.
Here is a meta example. SumoMe a company that makes it easy for websites to produce custom capture boxes, instantly tells home page visitors why they should use the service: The company offers tools to increase page traffic web and almost 290,000 websites used the service.
However, if someone is not completely convinced, this message will appear after a few minutes:
Since many people avoid signing up due to high volume, this message explains them by explaining that SumoMe will only send four emails. By letting people know exactly what they agree to, the company increases the chances of people moving on.
5. Blu Dot
The moment someone starts scrolling on the Blu Dot furniture website, this box will pop up. Look, more free stuff! While Blu Dot requires more than an email, Blu Dot also offers customers something tangible and useful—an actual coffee table catalog to peruse. Even so, if a customer needs to buy a coffee table, that can be much less useful.
Some clothing brands like Banana Republic just promise Future promotions for their email subscribers. But H&M pleased them immediately. If someone is already on the H&M website, chances are they’re looking to buy something. A lot of people will sign up for a company’s email list just to get an instant discount on their purchase. If you’re eyeing $349 leather pants, for example, a few extra emails could save you around $90.
Elle understand what the reader wants. So, instead of offering a generic subscription module for the entire site, this publication becomes specific, featuring a helpful article showcasing expert skin health insights. skin. Elle also uses an active passive opt-out link in fine print, which can be hit or miss depending on the company. But when you’re dealing with health issues — as opposed to topics like the treadmill and the joy of gift wrapping – style really matters.
And if that is the case then the subsequent emails will not be redundant, unlike the other 2 emails, 145 messages you have not read.