Over the past two years, we’ve seen many brands crush it on social media with Instagram Stories . Instagram stories create a interesting motivation for brands because, from the outside, no one can quantify the success of their efforts – no views or likes.
However, that doesn’t mean there aren’t all the obvious stars when it comes to Instagram Stories. Get inspired by these 9 brands that leverage Instagram Stories in amazing ways.
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Everyone in America knows Converse as a brand. They are the original “must have” sneakers. You’re not cool, unless you’re wearing Chuck Taylors. But what you might have missed is just how hard Converse works to be the “alternative”. Converse’s social team made a real effort to lack the purpose of marking “interesting”.
Honestly, it was a genius move. The more Converse resists “cool”, the more they gain the respect of Generation Z. It sounds like classic Converse to me.
Creativity aside, marketers should pay attention to their Instagram Stories strategy. In announcing the launch of a new shoe partnership, Converse seamlessly connected their Instagram post content with their Instagram Story content.
Their Instagram Feed and Instagram Stories work in harmony.
I’m all for the obvious, somewhat repetitive society — rinse, rinse, and repeat. If brands want their audience to know something, they should include interesting, memorable content around that and repeat, repeat, repeat like Converse did — so great “it will make you nauseous.”
2. National Geographic
Here we see nature’s crafty photojournalists trying to tame the wild that’s Instagram Stories. Join me, as we study their behaviors.
The photos and storytelling found on National Geographic have been near-legendary since the magazine’s birth in 1888. Just as they do in print and on their digital assets, NatGeo has found innovative ways to share new ecological studies and award-winning images in the latest medium.
Through Instagram Stories, National Geographic educates and promotes conservation efforts being carried out by incredible people and organizations around the world. In this example, their Swipe Up call-to-action takes users to a National Geographic landing page where visitors can pledge to reduce plastic use and share their commitment on social media.
Twitter shares the channel highlights on Instagram Stories shamelessly. Swipe up and the user will go to Twitter. If they haven’t downloaded the app or created an account, they’ll be prompted to do so.
Twitter knows what Tweeters like to Tweet about. Their Instagram stories are full of social causes, news, sports, and celebrities. Each video prompts the user to swipe up to learn more (swipe up to go to Twitter) where “real” conversations are happening. When they post such engaging content, who can blame Twitter for stealing a bit of Instagram love for themselves?
4. Minimalist baker
People love food (it’s true – I’m one of these people). Thanks to the large number of food photos on the platform, Instagram is one of the best places to see and experience all the amazing things food has to offer, especially new trends and recipes. eat easy to follow. Minimalist Baker is one of the standout stars in this category.
Every day, founder and photographer Dana Shultz shares new plant-based recipes that are simple to make and even easier to eat. Minimalist Baker’s Stories are a fun thing to watch and learn about and always include a full recipe and ingredient list in Swipe Up form.
But that’s the use Instagram Featured Story really help them crush it. By keeping some of their most popular recipes and Stories at the top of their profile, they allow new food enthusiasts to discover their food plant-based cooking in super ways. accessible, step-by-step.
5. Nordstrom Rack
The managers of the Nordstrom Rack account took a behind-the-scenes look at their vacation photo session. While excited models splashed around, teenage shoppers ran to their parents, begging for a lump sum of their monthly allowance.
Everyone knows Nordstrom stands for quality, but seeing clothes in action take them beyond # goal to #mustbemine . By the time these professional photos from BTS capture the stores/catalogs (and the clothes hit the shelves), shoppers will feel a kinship with the models, excitement for the new and important season. especially trust in the brand.
6. Game of Thrones
Game of Thrones Fans love their merchandise and managers Game of Thrones The Instagram account plans to put that truth straight into the bank.
The Game of Thrones Audience . By sharing links to obvious merchandise made by little superfans, the brand shows a lot of heart. . This Instagram story is another great example of a brand profiting from knowing and serving their audience. They even have the smart hashtag #reptherealm.
When you’re trying to access Netflix & Chill, buffering is the last thing you want. But when you want to get up to speed and keep up with what’s new and exciting in the social world, Buffer’s blog is an excellent resource.
Every Thursday, Buffer uses an Instagram Story Poll to gauge their followers on their social media expertise, and they give real prizes to each quiz!
Here # BufferTriviaThursdays Quizzes are a great way to draw attention to new social topics that Buffer’s audience needs to keep learning about. They are fun to make and they test your skills
No. 8. Crossfit
Crossfit is trying to cater to an international audience from one account, and it’s not an easy thing (talk about a killer workout). Yes, a lot of brands do, but Crossfit doesn’t advertise the product; they are promoting a lifestyle. Going international and embracing all of those lifestyles (including many different cultures and traditions) is difficult.
I wouldn’t congratulate Crossfit on their photography/video quality because honestly, I think they could do better. However, I really commend the brand for staying true to their brand and use of resources.
Brands used Instagram Live (which was then shared to their Instagram Stories), user-generated content, and influencer marketing, all in one story, it’s really amazing. Their Instagram content also includes their brand pillars of food, fitness, community, and fun humour.
9. Taco Bell
Let’s say you’re dating a nice guy and want him to remember you no matter where he is. What do you do? Take a super cute selfie and make it the background picture on his phone without his permission. Of course. It’s hard to forget.
That’s all Taco Bell asked for: to be unforgettable with phone wallpapers everywhere.
This type of interaction is quite common. Many brands prompt users to snap perfectly scaled Instagram Story images to later use as a special phone display (and Snapchat Story). With a phone wallpaper like this, friends of Taco Bell fans will likely see the number of times “Want to go to Taco Bell?”
Thanks to the many features of Instagram Stories, from live videos to links, there are many ways to engage your audience. As a marketer, you must continue to experiment and learn how to get the best out of features to help you achieve your social media goals.
When brands really kill it on Instagram Stories, it’s the result of understanding and serving the needs and wants of their audience. as with any other social platform.
What we see from the winning brands is how often they optimize Instagram content that has been fine-tuned to fit the new medium. Other times, they use a temporary on-the-go publisher to give audiences a behind-the-scenes look, straight to the soul of the brand.
As we’ve seen, there are many ways your brand can use Instagram Stories. If you are confident that your team creates content attract, attract and serve your audience, start testing it on Instagram Stories. You will be very glad you did.