9 visual content options to consider

9 visual content options to consider

This post was co-written by Anastasia Stolyarchuk .

That’s right, images help your content attract more viewers.

On social media, images drive engagement – ​​2.3x more than posts without images on Facebook and 1.5x more for tweets, like BuzzSumo’s research shows. It also shows blog posts with visuals every 75 to 100 words earning more shares.

Images drive more engagement than just text: 2.3x on #Facebook and 1.5x on #Twitter, according to @BuzzSumo #research, @Everypixelcom via @CMIContent. Click to Tweet

But just adding an image is enough. It should make sense and be relevant to your brand and audience. And it has to impress – or at least impress – your audience.

To help choose the right images to help your content, read on for nine options and a few examples to serve. content marketing goals .

1. Still images

Audiences are overloaded with information. Small bite-sized pieces in an image with concise text like a card or an infographic will grab their attention. In the example this Socialinsider teamed up with Bannersnack to illustrate their findings on Instagram carousel posts, and they presented the results in their own carousel:

www.instagram.com/p/CEmPqZDFuew/?utm_source=ig_embed&utm_campaign=loading” data-instgrm-version=”13″>

2. Animations

Scrollytelling is an interactive way to tell a story using scrolling to capture the reader’s attention. The image changes as the user scrolls, adding a deeper layer of meaning. It is also useful to facilitate understanding of difficult topics such as machine learning, as illustrated in this roll . (Since we can’t recreate the scrolling effect, these two images reflect the next two screens in scrolling.)

Storytelling: An interactive way to tell a story using scrolling to capture the reader’s attention, @Everypixelcom via @CMIContent said. Click to Tweet

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3. Explanatory video

Short video very common and useful in explaining a singular topic or concept. In it Netflix show , Explain, Vox uses a variety of animations and infographics and combines images from different sources. They allow for more information to be received in less time than full-text explanations.

4. Realistic Image

Too polished, plastic images dominate some social feeds. Featured with images showing real situations and emotions. Your audience will be able to better associate with your brand.

We are usually brand oriented Dove’s using ordinary people to get the message across that beauty has a broad definition. More recently, its Courage Is Beautiful campaign used photos of healthcare workers taking off their protective gear.

5. Tell the story

Realistic storytelling done in a different way using visuals can also engage the user for more than a few seconds. New York Public Library created Novels Insta – visualize five iconic novels for Instagram Stories . Each edition includes full text along with illustrations and animated text. It even includes a place to pause on each page for readers who don’t finish reading the text in 15 – a second view before Instagram moves on to the next view. These visual novels gained more than 300,000 views and add more than 140,000 followers to the gallery’s Instagram account.

Image source

. @nypl reinvented five classic novels – without changing the word – on #Instagram. They have reached 140,000 followers, said @Everypixelcom via @CMIContent. Click to Tweet

6. Behind the scenes

In their video, Dior reveal how their clothes are made. These stories highlight the uniqueness of a luxury brand while reaching a wider audience.

www.instagram.com/tv/CIoay0pqQOT/?utm_source=ig_embed&utm_campaign=loading” data-instgrm-version=”13″>

7. Collage photos and videos

Easy to create and eye-catching with small details, collages work very well. They can also be a way to create new images using images or videos you already have (or have access to.)

Let’s see how the clothing brand is Balenciaga used the concept of collage to create this TikTok video. Illusions merge the real and virtual worlds. It’s hard to look away.

www.tiktok.com/@balenciaga/video/6887131965531622657″ data-video-id=”6887131965531622657″>

@ balenciaga ♬ Cocoa – Dragon Tears

Art Studio Feltzin tells the story of a day in an artist’s life in a stylish and eccentric TikTok video. They use a bright color palette, a combination of different photographs and optical illusions. And it paid off. One viewer commented: “I have watched this about 60 times”.

@ feelzine Digital Mess # artwork_daily # increase # donaldtrump # arty (Douwe Djikstra) # tiktokindia # tiktokjapan ♬ original sound – FeltZine
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No. 8. Plane

Plane photography involves shooting from above items on a flat surface. Some might say they are basic and overused, especially on Instagram and Pinterest. However, if done well, it can tell a story or create a vibe. This example is what my company, Everypixel, created.

Image source

9. Stop motion animation

This animation technique goes frame-by-frame to illustrate a moving subject – using up to 30 images for a one-second video. A relatively new format for visual content marketing, production can be faster and cheaper than other types of video. This example comes from the watch manufacturer Bamford :

Think and act intuitively

MIT researchers The human brain can process visual images in just 13 milliseconds. Combine images with text and sound make information easier to understand and remember. But just using the image won’t work. To successfully connect with your audience, you need to know who they are and what they want. The right voice and visual identity are critical to building a strong visual content strategy that will lead your brand to success.

Watch and read more about how to get the most out of a visual-driven content marketing strategy in this CMI content center .

Cover photo of Joseph Kalinowski / Content Marketing Institute

By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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