Create shareable content for your business

Marketing Podcasts with Tim Staples
Podcast Recordings

Tim Staples headshot Today on the Duct Tape Marketing Podcast, I chatted with Tim Staples, CEO of Shareability and co-author of Overcoming the noise: 9 rules for getting global attention .

Staples has developed a reputation in the marketing industry for being the creator of viral content. Over the past few years, several of his video campaigns have racked up more than five billion views, and 35 of them landed on the first page of YouTube.

In his book and on this episode of the podcast, Staples discusses what he’s learned about creating shareable content. It’s not just for big, multinational brands. Even small businesses can learn how to create content that resonates with audiences and inspires them to share with friends. It’s about creating the kind of content that can drive growth for your business.

Questions I asked Tim Staples:

  • What is the noise we need to overcome?
  • Is it risky to try to do something that attracts attention but doesn’t have much to do with your brand?
  • Is there a process to start analyzing where your chances are to break through the noise?

What you will learn if you listen:

  • How to create content that is worth sharing.
  • The most positive, proactive emotions can motivate your audience to share content.
  • The role demographics play in what people see as worthy of sharing, and how it is shared varies from generation to generation.

Key takeaways from the episode and more about Tim Staples:

Liked this show? Please click and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast do Klaviyo brings you . If you’re looking to grow your business, there’s only one way: build quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding the signals from your customers, allowing you to easily turn that information into valuable marketing messages.

What is their secret? Follow Klaviyo’s Beyond Black Friday series to learn and unlock marketing strategies you can use to keep your momentum going year-round. Just visit


By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

Leave a comment

Your email address will not be published. Required fields are marked *