Google search quality guidelines update expands YMYL categories, identifies lowest quality content, and more

One last year Google has updated its search quality guidelines and today , it’s been updated yet again – this time to expand on the YMYL category, it clarifies what constitutes lowest quality content, simplifies the definition of offensive-offensive and material Overall has been refreshed and modernized with minor updates throughout. In fact, the old document is 175 pages of PDF, the new document is 172 pages.

This document was last updated on October 14, 2020 formerly December 5, 2019 .

What’s new? Here’s the changelog of what’s new in this document:

  • Expanded definition of YMYL subcategory ‘Group of People’
  • New guide on how to research reputation information for websites and
    content creators
  • Restructured and updated ‘Lowest Page Quality’ section; the examples are reorganized and
    refreshed to reflect the new structure
  • Simplify the definition of ‘Upsetting-Offensive’ to eliminate redundancy with
    Lowest Page Quality section
  • Small changes throughout (updated screenshots and URLs, wording and
    examples of consistency; obsolete examples have been removed; typo corrected; etc)

YMYL – Person group subcategory. Google has expanded this subcategory to include more examples of YMYL, your money – your life, section for this group of people. The updated section is named groups of people and is now defined as:

“Information about or claims concerning groups of people, including but not limited to those grouped on the basis of age, caste, disability, ethnicity, gender identity and expression, immigration status residency, nationality, race, religion, sex/gender, sexual orientation, veteran status, victim of a major violent event and their kin, or any other characteristics are associated with systemic discrimination or social exclusion. ”

Other changes. Google says most of the changes in this update are “refreshing the language for clarity and organization of updates.” These updates “include a clarification of what constitutes low-quality content as well as refreshed and modernized guidance on studying the reputation of websites,” said Danny Sullivan of Google.

Google has made many changes to the document, I count more than 1,000 changes but the most updated is the People Group and the section about the lowest quality content.

Why do we care. While search quality raters’ ratings don’t directly affect rankings (as Google makes clear in the documentation), they do provide feedback that helps Google improve its algorithm. It’s important to take some time to look at what Google has changed in this updated version of the document and compare it to last year’s version of the document to see if we can learn more about our intentions. Google for sites and web pages that Google wants to rank or not. Google has made those additions, corrections, and deletions for a reason.

You can visit the page 172 PDF pages here .

By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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