Brands approach Snapchat the way most people use Snapchat: You know it’s a big deal, but you’re not really sure what the hell you have to do with it. Don’t feel too bad, though — even Snapchat isn’t sure what to do with itself right now, when shutting down Snap Channel focusing on its original content .
Despite the confusion, most companies want to operate on Snapchat. Why? Because of 100 million daily active users . But those users won’t be of much value to your brand if you don’t know who you’re talking to or how to engage them.
Thankfully, some brands have created a trail. Taco Bell used Snapchat to advertise the re-release of the Beefy Crunch Burrito, asking users to add its account in exchange for a secret snapshot of the new release date. Meanwhile, clothing company Wet Seal handed over its account to 16-year-old bloggers in a matter of days, resulting in 9,000 new followers.
If, like Taco Bell and Wet Seal, you’re looking to engage with young people, check out the infographic by Marketo under.