How the best brands use Snapchat

Infographic: How the best brands use Snapchat

Brands approach Snapchat the way most people use Snapchat: You know it’s a big deal, but you’re not really sure what the hell you have to do with it. Don’t feel too bad, though — even Snapchat isn’t sure what to do with itself right now, when shutting down Snap Channel focusing on its original content .

Despite the confusion, most companies want to operate on Snapchat. Why? Because of 100 million daily active users . But those users won’t be of much value to your brand if you don’t know who you’re talking to or how to engage them.

Thankfully, some brands have created a trail. Taco Bell used Snapchat to advertise the re-release of the Beefy Crunch Burrito, asking users to add its account in exchange for a secret snapshot of the new release date. Meanwhile, clothing company Wet Seal handed over its account to 16-year-old bloggers in a matter of days, resulting in 9,000 new followers.

If, like Taco Bell and Wet Seal, you’re looking to engage with young people, check out the infographic by Marketo under.


By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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