If you’re looking for one of the best ways to generate leads for your organization, look no further. content marketing .
Demand Index reveals that content marketing generates Number of potential customers 3 times more than traditional marketing. And costs 62% less.
Having said that, doing content marketing the wrong way will lead to poor results and disappointment. For example, in one CMI study, only 30% of B2B Marketers say their organization is effective in content marketing.
Table of Contents
In this post, I show you 6 effective ways that you can start implementing today to generate leads with content marketing.
Step 1: Create a buyer character
Capturing the wrong leads is as bad as capturing no leads. In fact, it could be worse because you will waste your resources on a potential customer who is unlikely to be your customer.
Therefore, when I talk about lead generation, I mean generating it’s correct guide. And to do this, you need to specify the type of people you want to be your leads.
- Grow old
- The solutions they are looking for
- Decision making ability
RELATED PODCAST: How to create a customer persona for your B2B marketing
This buyer persona should contain as many details as possible. Having a buyer persona makes your content focused on engaging these people.
Of course, you can have several buyer personalities depending on the product you sell or the service you provide. You can use Facebook Audience Insights in Facebook Ads Manager to find more insights about your ideal audience.
Step 2: Leverage content syndication
Having valuable content on your company blog can bring in more leads for your business.
But what if you have a confusing blog that no one reads? Then the great content you worked so hard for will underperform. One way out of this challenge is syndication.
What is Content Delivery?
Content syndication is the process of having your content on third-party websites more popular than your own and potentially reaching a much larger audience.
You are shown your content, and third-party sites get free content that they can use to satisfy their audience. When you syndicate your content to attract potential customers to a website with an ideal audience, there is a great opportunity to attract more potential customers.
In fact, it is the service that companies Provide netline . They offer your content in their B2B lead generation network to improve lead acquisition by targeting leads.
And better yet, it’s performance-based, which means you only pay for the leads you get.
But what about the big problem of duplicate content?
This is, of course, a valid worry. But most distribution networks use canonical tags to let search engines know that your site’s content is the preferred version and will have SEO value. This eliminates the possibility of a penalty.
Step 3: Provide lead magnet and content upgrade
Nowadays, people are afraid to share their contact information because their inbox is full of junk.
To capture that lead, you must first provide value. And that is the function of the lead magnet. They help solve problems for your audience and are an incentive for visitors to reveal their personal information.
Some types of content that can act as a lead magnet for your content marketing campaigns are:
What are the characteristics of effective lead magnets?
- They solve an immediate problem for your audience
- They are short enough to become of immediate use
- Your potential customers can immediately access them
- They solve a problem
See an example of a lead magnet OptinMonster :
This offer aims to solve a specific problem of converting visitors who are giving up.
Another similar concept is content upgrading . Content upgrades are pieces of content provided to site visitors that are relevant to the site content.
Technically, they are lead magnets. But they often generate even higher conversions because they are related to what the visitor is currently reading
In some cases, this may just be a PDF copy of the page or another format of the page content that readers can keep for future reference.
What kind of results can you get from a content upgrade?
In a blog post about Google ranking factors, blogger Brian Dean performed a content upgrade and achieved 785. 01 Increase conversions in a month.
Step 4: Improve your landing page
When you consider that most single landing pages are built specifically to attract leads, creating them without thinking means you’re essentially throwing away your leads. There are best practices you need to follow to make sure you optimize your landing pages for high conversions.
Let’s look at some of these methods:
Remove navigation bar
One of the big mistakes marketers make is that they keep their landing page visitors from converting, and present many opportunities for visitors to click away from their landing page without converting.
Landing page visitors should only have two choices: close the page or convert.
By removing the navigation bar from its landing page, Yuppiechef Subscribers increased by 100% .
Show CTA button
The color of your CTA button needs to stand out on the landing page. Since you want visitors to click on it, let it draw their attention with contrast.
Run an A/B test
No landing page is perfect. Therefore, you need to constantly test to improve your conversions.
You can test different elements on your page and track their effect on conversions. Some of the page elements to check are:
- Page copy
- Call to action
- Form field number
It’s important to note while testing you should only check a single element at a time. This helps you track changes that affect your conversions.
Check out this landing page:
It is then optimized to look like this to improve conversions:
This leads to a 1, 250 Increase conversion rate% for the landing page.
Step 5: Use guest blogs to attract potential customers
Guest blogging is a valuable activity to increase brand awareness and gain quality backlinks. However, one advantage that most people fail to realize is attracting potential customers through guest posts.
You may ask: how can I do that?
Most sites allow you to leave a link in your author bio after a guest post. You can leave a link to your landing page by promising more potential customer traction to people reading your post than a link to your homepage. The key here is to make your lead magnet relevant to the guest post.
At the bottom of the guest post, there is a link to his free email course.
When you click this link, you will be directed to a landing page where you will need to submit your details before you can begin your first lesson.
You can also share the link in the body of your post if it is relevant.
And depending on the site you’re guest writing on, you can even add your content upgrade to the body of your post.
See examples of Founder of CoSchedule Garrett Moon on one of the guest posts:
Step 6: Target long-tail keywords with the right intent
If you run a small to medium-sized business, then targeting long-tail keywords is the way to go. First of all, it’s easy to spot the intent of these keywords.
After finding them, you should create your content to target these keywords. Furthermore, you should optimize your page for this keyword. This involves adding keywords to sections of your page like:
- First few paragraphs
- Image alt text
- Image Name
After doing this, create long-form content that provides the solution your visitors are looking for. As you attract visitors from search engines, you can use lead magnets, exit intent popups, or other lead acquisition tactics to capture your insights. surname.
Michael Karp created a 4400 – word post to target the keyword “how to fly a quadcopter.”
From the page traffic, he used a pop-up converted at 5. 12% and the content upgrade lead box converted 20 – 50% of the people who clicked on it.
The first important step to acquiring customers is capturing leads.
With a few tweaks to the content Your marketing strategy By using the tactics in this post, you’re well on your way to turning your content marketing into a lead generation machine.