“I wasted my time and now time wastes me.”
This is one of my favorite Shakespeare lines. Not just because I completely nailed it in my high school puzzle about Richard II , but also because I can associate with a nagging feeling of wanting to procrastinate even though I shouldn’t. In fact, the quote says a lot for anyone who has ever sat down to write – especially bloggers.
According to CoSchedule’s Better Blogger Survey, time management is the biggest challenge facing writers today, with 22 percent saying they’re unable to take the time needed to produce content, and 20 percent hundred said that it is difficult to plan posts ahead of time.
This struggle is not surprising as research also shows that 58 percent of companies have only one person running their blog. For a third of bloggers, it takes just two hours to complete an article.
However, some publishers have managed to grow by managing their time effectively. The marketers behind some of the most successful blogs out there not only make a concerted effort to block the time they need, but also know how to use that time wisely.
Example: Kevan Lee, content writer at Buffer, wake up at 5:30 a.m every morning to write. He also splits each post into a three-day schedule: research, write, and edit. With this process, he usually ends up with 6,000 words at the end of each week. Or, if your company has the resources, says Michele Linn, vice president of content at the Content Marketing Institute, advise develop a team of professional writers—in-house or freelance—who can complete more posts and contribute diverse perspectives.
For more tips on how to make your blog stand out from the noise, check out the infographic below.