How to market your course to generate leads

how to market your course to generate leads

how to market your course to generate leads

The world of online courses is getting bigger by the day. So much so that it’s not just universities that are on the board. The professionals who have realized that they can use their powers to build a base of students are willing to learn from them. This has resulted in thousands of free and paid online courses being used as a marketing tactic for various brands.

If you’re reading this article, it’s safe to assume you’re at least interested in taking a course. Or perhaps you already have one and don’t know how to promote it. Either way, Here are 11 ways you can generate leads by marketing your course to the public .

1. Know Your Audience BEFORE You Create a Course

For those of you who haven’t created your course yet, this is the best first step you can take. You probably have a general idea of ​​who you are looking to educate. But what exactly is that group like? Having a more solid demographic sense will help you create a more balanced and productive course.

Let’s say you want to create a course on how to create Disavow files. You won’t spend the first half of the course learning the basics of what those updates are, what they mean, and how. SEO applies to website traffic. You would assume they already know that much, at least.

Searching Google for your focus keywords will help you a lot when it comes to understanding your target audience. Google search results adapt to searcher needs: Google has successfully learned to give users exactly what they want, so now we can learn from our results. Google what our customers need.

Besides, Recommend by Google :

google suggest

… and “People Also Asking Results” provide more insight into what your target users are most interested in:

google people also ask

As I shared before you can use Serpstat to see what kind of “universal” search results in any given query trigger:

Serpstat keyword selection

… as well as using its filters to restrict your search to queries that trigger a specific type of search (and therefore a specific intent):

Serpstat search filters

2. Understand what makes your course unique

There are many courses available. If you don’t offer something special, no one will be able to take the bait. You should define your ad in advance in terms of what you have to offer that sets it apart from others.

If you have a reputable brand, simply offering it under that banner might be enough. If not, you can start thinking about some angles that you can use during trial and error to figure out the most effective way to advertise your course.

3. Follow your contest

I’m debating which one should come first: unique or this. Very clearly, one person never goes without the other. In any industry, there is always a brand that has positioned itself as a knowledge hub, i.e. the leader of niche education. For example, in the SEO industry, we have Moz, which provides Q&A , weekly videos, downloadable tutorials and more. Small businesses with SmallBizTrends follow the news, deliver downloadable corporate resources and more.

If you’re trying to become a knowledge hub in your industry, you need to follow current leaders to gain insight into what they create, how they engage their readers, and how they turn them into customers. potential goods.

4. Take a survey of potential students

A quick way to get the unique perspective mentioned above is to find out what your potential students are looking for in a course. If they are looking for that means they have not found it in all the others floating around on the web. This is a good place to start for ideas.

please try Wyzerr to collect feedback: It appreciates the survey experience making it more enjoyable and engaging. Have more survey options despite integrating right into your WordPress blog.

It can also be used as a way to get their email… but more on that, later.

5. Use a platform that offers flexibility

There are free course hosting platforms but they have little or no control over anything: Brand, price, affiliation, etc. You can send updates to your students but you don’t. You can add links in it, which is also very limited.

If you have at least some budget to spare, consider using a more advanced solution that will allow you to create lead generation magnets, lead generation landing pages, and offers. especially generate leads.

Uscreen is one of the best solutions and it is also very affordable. You will be able to brand your course, book the course on your own domain, schedule newsletters and special offers, etc. You will also be able to easily create your own app to give your students handy mobile access (and keep them engaged with push notifications)

6. Use multiple promotional platforms

Your blog and Twitter are obvious places to promote your course. But what about the landing page? ? A Youtube channel? Videos on Youtube? Instagram posts? Snapchat story a trailer? Reddit? Tumblr? Slideshare?

You can really scale beyond the average platform and have Implement comprehensive promotion Take advantage of different forms of communication to which different people respond. You want videos, slideshows, infographics, blog posts, social media posts, podcast interviews… anything you can get to reach a different audience can respond well. with different forms of advertising.

7. Don’t Just Use One Form of Learning

Just as not everyone reacts to a form of promotion, not everyone learns the same way. That’s why online college courses use videos, graphics, written questions, and discussions to help their students learn the material. It’s a great way to make sure everyone learns something in a way that benefits them.

One of the best ways to promote a course is to be able to boast about this multifaceted approach to learning. If they know they won’t just read page after page of dry content, they’ll be much more willing to sign up. This means you will have to do more work, but it is well worth it.

8. Leverage Email Marketing

Remember that hint about getting email addresses? Email Marketing Still one of the most effective forms of marketing now available . For small and medium businesses, click-through vs open rates are pretty decent, and the fact that everyone connects their phones to their email means you’ve got mobile protection, too. .

If you can build an email list, or even if you can incorporate email directly into your course, you’ll be much more successful. Personally, I prefer to use more traditional drip campaigns as a reminder system for daily or weekly lessons and to keep people working.

Alternatively, you can use the email list for future courses.

9. Offers a Free Condensed Version

Assume that you are charging something for your course. But even if you don’t, you should get a free condensed version that acts as a “mini-course”. This takes some of the ideas, tips, and lessons you’ve taken for your larger course and feeds it into something faster.

Looks like you’re giving freedom. But this really makes anyone consider taking the course and not yet sure if they want to invest time, energy, and money into it.

a small course like a lead gene magnet.

10. Offers, Bundles or Discount Opportunities

Planning to do more courses? Have a service, product or ebook? It’s a great opportunity to sweeten the deal with packages. Otherwise, you can create promotions, discounts, and discounts to get people to take your course for less.

One of the most effective ways I’ve used this tactic is with half the price for the first 20 people to sign up — you’ll see it fast!

11. Join the community

Did you know that you can have face-to-face meetings in your community about the very thing you’re teaching? See about how to get involved by checking out sites like Join localized subreddits and Facebook groups. Start your own.

This gives you the opportunity to talk, meet other people in person, and start promoting locally.

Do you have any tips for making a course a success? Let us know in the comments section!

By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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