Increasing website speed is one of the biggest challenges marketers face. It’s too technical for marketers to appreciate the scope of work, but it’s critical to most aspects of marketing performance. page speed, bounce rate, and visitor retention rate. Furthermore, Google’s official statement is that page speed is part of its ranking algorithm (and thus, helps or hinders your online visibility).
Monitoring and Improving Website Speed should be the highest priority for any website.
Let’s look at some numbers:
Impact on conversions : Studies on English display that 67% of online shoppers will abandon their shopping cart on slow websites. Improving a page’s load time by one second can lead to a between 10% and 20% increase in conversion rates.
Impact on customer loyalty : Roughly 80% of online shoppers who have problems loading a website say they won’t return to it to buy again ( the source ).
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Here’s how to improve site speed and maximize your site’s true potential:
Step 1: Reduce redirects
You will have more HTTP requests if you have a lot of redirects and this can reduce page speed. Broken links also need to be fixed as these can have a big impact on user experience .
Netpeak Spider is a great tool to quickly find redundant redirects, broken links, and redirect chains. Run the tool and then fix what it recognizes, including:
- Fix the internal link to point to the working URL (i.e. the https version), even if the old URL is correctly redirected to the new version URL.
- Get rid of redirect chains – they are a series of redirects that take you from one version to another. All those extra steps slow down your site.
Affect conversions : Broken links and redirects can prevent many of your website users from following your sales funnel. Make sure to track and fix broken links and redirects in a timely manner.
Step 2: Consider Using a Content Delivery Network
Content Delivery Networks (CDNs) include multiple data centers, each of which creates a copy of a particular website. These copies are stored in multiple geographic locations, providing users with faster and more reliable site access.
This tip is especially important for global businesses that get a lot of traffic and conversions around the world.
Affect conversions : A slow website will cause overseas customers to abandon your website altogether. Monitor and improve your global performance with the Content Delivery Network.
Scripts that do not need to be rendered immediately should be put asynchronously or deferred until after the first rendering.
This is especially important for the above-the-fold part of your page (the part that users see first).
Sure, use Google tools to detect scripts and page elements slowing down your pages.
main tracking script (downloaded from Finteza server) is inserted into the page asynchronously – independent of other elements . As a result, Finteza’s script does not slow down page loads.
Step 4: Leverage browser cache
This improves page speed, as it saves time having to send multiple HTTP requests to the server. It also reduces bandwidth and, therefore, the total cost of website hosting.
Affect conversions : It is a well known fact that returning customers bring in the most revenue, so this method ensures your returning guests receive a better experience.
Step 5: Improve server response time
Many factors can affect time server response, including traffic volume, type of software used by the server, and hosting solution used.
As a general rule, server response time should be less than 200 multiple sclerosis. This can be achieved by looking at various performance metrics and paying attention to things like slow database requests, low memory, or slow routing.
Use monitoring tool to evaluate your server performance:
Affect conversions : By properly monitoring your server performance, you’ll know if there are any issues preventing people from properly interacting with your site (e.g. downtime, uptime. slow, etc.)
There are many benefits to improving a website’s page load speed, and they can be divided into three main areas:
1. Better User Experience
- Today’s users quickly dismiss a website if it doesn’t perform as well as they expected, especially if the page takes too long to load. If you have fast loading pages, this will attract more users and give them a chance to discover your website content.
- Google research shows that a page load delay of one second will reduce user satisfaction as much as 16%, while a huge 79% of users will not purchase a product or service from websites that have Overall speed performance did not meet their expectations.
2. Better Marketing Results
- If your aim is to get more website traffic to specific pages, such as a new blog post or a product page, then page speed definitely has to be considered.
- Whether you want to improve ranking overall conversions for specific pages or reduce website bounce rates, there is enough evidence to show that a fast website contributes greatly to achieving these goals. .
3. Higher Google Ranking
According to Google, a half-second delay can reduce traffic by 20%.
From Google’s perspective, pages that take a long time to load will result in the search engine being unable to crawl as many pages, resulting in Google being unable to use its crawl budget. effectively. This can have a negative impact on your website’s organic performance.
Furthermore, Google’s algorithm officially takes into account the overall site speed and page load time, making page speed optimization important if you want to have a better chance of ranking in the SERP.
Let’s make the world wide web faster!