Michael Brenner on the future of content marketing

When Contently Co-Founder Shane Snow and I decided to start a podcast Content Sutra , Michael Brenner topped our interview list. In the brief history of content marketing, he has become a legend. Over the past decade, he’s transformed the way big businesses access content at SAP, co-founded Business2Community and established a loyal fan base as one of the wealthiest bloggers in the marketing industry. content display.

For the past few months, Brenner has been busy as usual: He’s a co-author Content Formula: Calculate Content Marketing ROI & Never Waste Money Again , and left NewsCred to start her own business, Marketing Insider Group .

Last week, Brenner called into the podcast to discuss the state of content marketing, why most marketers need Sixteen Candles – style makeup and what the Ben Carson brand would be. Listen below or download episode on iTunes .

Featured content:

(2:00) Michael discusses how content marketing has evolved over the course of his decade in business and names his favorite brand storyteller.

(17:10) We dive into the “marketing problem of marketing,” how to fight the plague of self-promotional content, and the secret to content marketing ROI.

(34:10) Finally, we play a flash round of a new game, asking Michael to name the brand he’s most attached to each political candidate.


By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.