When Contently Co-Founder Shane Snow and I decided to start a podcast Content Sutra , Michael Brenner topped our interview list. In the brief history of content marketing, he has become a legend. Over the past decade, he’s transformed the way big businesses access content at SAP, co-founded Business2Community and established a loyal fan base as one of the wealthiest bloggers in the marketing industry. content display.
For the past few months, Brenner has been busy as usual: He’s a co-author Content Formula: Calculate Content Marketing ROI & Never Waste Money Again , and left NewsCred to start her own business, Marketing Insider Group .
Last week, Brenner called into the podcast to discuss the state of content marketing, why most marketers need Sixteen Candles – style makeup and what the Ben Carson brand would be. Listen below or download episode on iTunes .
(2:00) Michael discusses how content marketing has evolved over the course of his decade in business and names his favorite brand storyteller.
(17:10) We dive into the “marketing problem of marketing,” how to fight the plague of self-promotional content, and the secret to content marketing ROI.
(34:10) Finally, we play a flash round of a new game, asking Michael to name the brand he’s most attached to each political candidate.