Search results, but no search results page; Thursday’s Daily Summary

Search results, but no search results page;  Thursday's Daily Summary

Search Engine Land’s daily recap provides daily insights, news, tips and essentials for today’s search marketer. If you want to read this before the rest of the Internet comes out, please Register here to be delivered to your inbox daily.

Good morning, marketers, can you imagine a search engine with no results page?

That’s what Neeva, the private, ad-free search engine, introduced yesterday – a feature called FastTap Search that allows users to skip the results page through a list of direct links is generated when a user places a query in the URL bar or the Neeva App (learn more about the feature below).

It will be interesting to see what kind of features are possible when search engines are independent of advertising revenue. Neeva is backed by its subscribers, which means the company has no skin in the game when it comes to users spending time on their property or going directly to another website.

Of course, Neeva is not on the same level as Google, but neither is its strategy. Google has a similar feature (the “I’m feeling lucky” button takes users straight to the top results for their query), but seems to be moving towards more robust results pages. In fact, the announcements regarding MUM its from Search On in September gave us a preview of results pages that lead to more search results, with featured snippets that can solve queries without users needing to click through to another site .

Will the new Neeva feature change the way we optimize for search? Not likely, but I hope this spurs further innovation among search engines. That kind of competition is important because it often provides marketers with more opportunities, such as list of free products that Google introduced last year (and Bing also debuted soon), helping it compete with e-commerce platforms like Amazon.

George Nguyen,

Neeva is rolling out a feature that will allow searchers to enter a query directly into the URL field of their browser or the Neeva app to be presented with a drop-down menu with direct links. Dubbed “FastTap Search,” the feature allows users to bypass traditional search results pages and go straight to a website through a query-generated list of links. As Neeva founder and former advertising SVP at Google, Sridhar Ramaswamy, said in the announcement, this kind of feature is made possible thanks to the search engine’s unique business model, in which the user must pay 4 dollars. 95 per month for a customizable, ad-free search experience.

Why do we care. This feature could make more sense if Neeva can increase its share of the search market or if Neeva is popular with your specific audience. Although this is a reimagining of the search results page, it is still a list of results and still has a top position, which means that algorithms must determine relevance and give that position to a pages, the same way they do on other search engines. However, since FastTap Search shows only a handful of results, brands or publishers that can capture that top spot will gain significant visibility, which can be important if you’re active. in a highly competitive field.

Read more here.

How Facebook changes user measures for advertising purposes; Instagram introduces outage notifications and new Account Status tool

Facebook changes the way it measures accounts for advertisers. “If someone doesn’t link their Facebook and Instagram accounts in the Account Center, we treat those accounts as separate people for advertising planning and measurement,” said Facebook. announced Monday added, “Connected Facebook and Instagram accounts in the Account Center will continue to count as the same person. ”

Previously, if someone used the same email address for both their Facebook and Instagram accounts, or accessed both platforms using the same device, the company would count them as one person when they interacted with the ad. . When this new method launches over the next few weeks, advertisers should expect an increase in pre-campaign estimates, such as estimated audience size, “but for most campaigns, they are I do not believe this will have a significant impact on the reported campaign reach,” Facebook said.

Instagram launches outage notifications and new Account Status tool. Instagram is testing Activity Feed notifications to notify users when the platform is experiencing outages (like technical issues from last week) and when those issues are resolved. “We won’t send a notification every time something goes wrong, but when we see people are confused and looking for answers, we’ll determine if something like this is relevant,” the company said. Could it help to make things clearer? The trial will run in the United States over the next few months.

Along with the announcement There, the company also unveiled a new tool called “Account Status. This tool is designed to notify users of whether their account is at risk of being disabled. In this tool, users can see if their content has been removed and why. They can also appeal the removal request by requesting a review from their Account Status menu.

For the visual learners among us

“Short Video” carousel detected on desktop. First appeared as an experiment in mobile search results in November 2020, Brodie Clark detected a “Short Video” carousel in Google desktop search results (shown above). The screenshot even includes a video from TikTok. Search junkies might also want to bookmark Brodie’s timeline about Google SERP features which is sure to become more handy as the company experiment with more features.

I heard you like schematics. Aleyda Solis published her 10 favorite flowcharts to support SEO decision making . The charts can help you avoid the “it depends” answer to stakeholders, they can be easier to understand for non-SEOs, and can make up the criteria for other decisions. become more transparent.

Delayed delivery means Santa has some bad news this year. Market activist Tom Fishburne addresses supply chain slowdown with Santa’s help and a child wondering if a year of good behavior is worth it. Fishburne’s involvement is particularly relevant as so many businesses have turned to e-commerce in the past year and a half. If you’re looking to learn how shipping delays can affect your ads, check out Post by Fred Vallaeys on the above topic at Optmyzr.

What we’re reading: Leaked documents show Amazon did exactly what some merchants and regulators have suspected for years

“Use information from to develop products and then leverage the platform to market these products to our customers” – That quote comes from an internal document from Amazon. Amazon details the strategy for Solimo, a private brand created by Amazon in India. Reuters reporters analyzed thousands of internal Amazon documents showing that, in India, the e-commerce platform ran campaigns that created counterfeit products, undercut original brands and advertise Report them using manipulated search results.

“The documents show that two executives reviewed the India strategy – senior vice president Diego Piacentini, who has since left the company, and Russell Grandinetti, who now runs Amazon’s international consumer business, ” wrote Aditya Kalra and Steve Stecklow for Reuters.

The documents are almost damned: There are specific guidelines for determining which brands need “reinventing”, a strategy for partnering with original item manufacturers, there is even a nominative term. to make private orders for Amazon’s newly launched branded items in the top three ASINs in search results – “seed search”; The fruit does have seeds. With a particular focus on the Solimo brand mentioned above, Amazon matched or exceeded the quality of competing products but 10-15% cheaper, documents from 2016 reveal.

Here’s bad news for merchants who have enjoyed a high degree of success selling their own products on Amazon: “It is the third-party sellers who must bear the initial costs and uncertainty of recommending the product. new products; just by discovering them, Amazon can only sell products when their success is proven,” said Lina Khan, now chair of the US Federal Trade Commission, written in 2017 articles for the Yale Law Review. “The anticompetitive implications here seem obvious: Amazon is exploiting the fact that some customers are also its competitors.”

“Because Reuters has not shared the documents or their origin with us, we are unable to confirm the veracity of the information and claims as stated,” Amazon said in a written response. “We believe these claims are factually inaccurate and without substantiation.”

By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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