The Finalists of the Content Awards or Why the Future of Content Marketing is Bright

The Finalists of the Content Awards or Why the Future of Content Marketing is Bright

We haven’t even announced the winners of the first annual Contently Awards yet, and they’ve been amazingly successful. The sheer amount of quality submissions we receive is astounding, and we’re excited about what that means for the future of content marketing. Companies big and small are stepping up the movement and creating branded content that’s bigger, better, and more beautiful than in previous years — and as a result, selecting finalists is harder. we imagine.

Our judges selected three finalists in each of our three categories: startups, mid-market, and Fortune 500. The judges reviewed a diverse group of submissions including includes videos, infographics, long-form content, and more. The finalists not only demonstrated innovative thinking and creativity, but also demonstrated a commitment to defining and implementing strategic content goals.

Here they are:

Start up

Asana : “Working Style” is an editorially driven destination for lessons, ideas and stories from forward-thinking teams and leaders.

South Africa Tourism (US Office) : “What is your Big 5?” is a campaign to encourage US tourists to visit South Africa by highlighting what the country has to offer through beautiful short videos.

HireAHelper : “Moving 101” is an educational resource for those planning to move, providing tips on how to best combine DIY moving with professional motivation.

Average market

CPA Australia : “Nude CEO” is a content campaign centered around mentoring opportunities for students and young professionals, led by CPA Australia CEO Alex Malley. In addition to videos and articles, the content includes a book, which is then promoted through digital content.

Scripts Networks Interactive : “Fueling Life” is a campaign on behalf of Chevron that highlights the relationships that form between a person and their vehicle in an empowering and entertaining way.

WL Gore & Associates : Experience Add a monthly digital publication brought to you by GORE-TEX® that uses long articles and impressive visuals to tell human-centered stories for adventure enthusiasts save.


JPMorgan Chase & Co. : “From Ground Up” is a series about the community of Brownsville, Brooklyn, one of the most dangerous in the New York City area. It uses videos and articles to tell stories about the people and issues that make up a strong community.

ING Group : ING World is a bilingual digital publication organization (English and Dutch) that provides readers with the latest information on ING’s performance and strategy in an engaging and educational way.

Thomson Reuters : “9 Billion Bowls” is a campaign that addresses global food issues through educational content, including videos and feature-length articles, from industry experts.

In addition to numerous submissions from Fortune 500 companies, close candidates include small businesses that are investing significant time and resources into creating great content, like Williamsburg Charter Sails for example and Crunch Accounting .

A panel of judges will select the winning content marketing entries based on their innovation, creativity, strategy and results. The winners will be announced at the Continuity Summit that opens at the Altman Building in New York City on November 5.

By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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