Would you be another marketer during the holiday season?
Until the holiday season begins, you spend countless hours researching your audience, building buyer personality and implement strategies that put the customer experience first. All of your work is rooted in best practice and conducted with innovation in mind. I mean, let’s be honest, you’re really good at this.
Then, out of nowhere, the holiday marketing season kicks in.
All of those best practices and innovative, creative ideas form the basis of the to-do list for the final push before the end of the school year. We don’t act like ourselves. We send many emails daily. We worked on a bunch of promotional ideas that we would never consider in Q2. We tried to tailor our messaging in ways we weren’t ready to do. The result was a marketing tsunami that resulted in a lot of noise and a bunch of tired marketing professionals.
Here’s the problem: we know we’re not ourselves during the holidays. And it makes sense why we acted the way we did in the last quarter of the year. According to a survey by the National Retail Organization, consumers spent 4.1% more during the holiday season in 2018 than they did in 2017, totaling $720 billion.
We recently decided to ask a group of marketers what they think about this profession’s approach to the holiday season. We teamed up with our great friends at Oracle Marketing Cloud and surveyed more than 400 Seasoned Marketers Across the U.S. We asked them what they liked and disliked most about the holiday marketing season. The responses we received were revealing, candid, and humorous.
We took our survey responses and developed a set of fun, featured cartoons that illustrate how marketers feel about Q4 activities. We want you to get an egg (with a spike of course) and Download “Holiday Marketing Nightmares Revealed” now .
Table of Contents
In the meantime, here’s a rundown of the top 4 holiday-marketing pet thieves, according to marketers.
1. When Santa Claus Appears Too Early
We don’t like holiday campaigns that start too early
The top spot for the biggest holiday discomforts are holiday campaigns that coincide with back-to-school shopping. Sixty-three percent of marketers say it drives them crazy when they see an overwhelming holiday marketing campaign just before Labor Day or right before March Madness Day. We believe there is an opportune time to do holiday marketing even though we don’t necessarily stick to it.
2. Cyber Monday sale starting November 1
We can do it without stress
In the five-day period from Thanksgiving to Cyber Monday, 70% of Americans shop. Black Friday is the busiest shopping day during this time, with almost 115 million people shopping. Perhaps, because we know this truth, we have a little something. The second holiday annoyance for marketers is creating sales and promotions for Black Friday or Cyber Monday that are so hot that it’s stressful for consumers.
3. Holiday email overload
We send Email and Email and Email
Third, the top frustrated marketers are using the holiday as an excuse to send more emails. Nearly half of marketers say this has affected them. Interestingly, while some survey respondents think we overuse email during the holiday marketing season, others say it makes sense, and consumer behavioral data backs up. increase.
4. Overusing “T’was the Night Before…”
We reconnect with Word T’was
This is the most interesting result our survey revealed. According to survey respondents, more than half of marketers believe it’s time to retire the Christmas poem, A Visit from Saint Nicholas. Sixty percent of us are bothered by campaigns that use phrases from this poem and believe it’s time we looked to other sources for holiday creative inspiration.
There are so many things we do during the holidays that we wouldn’t do any other time of the year. All of those ideas have been illustrated for your enjoyment in this ebook now.