Social listening has come a long way in the past decade. Today, every brand uses a brand monitoring method.
However, very few brands make the most of social listening. While improved customer support is great (e.g. helping unhappy customers via social media), there are much more to social media monitoring . Today, you can:
- Find and connect with influencers in your niche (especially active social media users with an engaged following who are currently interacting with your competitors). Listening on social media is one of the most effective steps to create an influencer marketing campaign success.
- Spot your competitors’ unhappy customers and win them over to you.
- Your happy customers become brand ambassador .
- Identify the weak points of your product or service so you can fix them.
- Understand your existing customer base and target better.
- It may be powerful lead generation tool for your business.
- Collect feedback on your product or content.
- Find the attraction content ideas – discover your customer’s preferences and struggles.
All in all, social listening can give you a great deal of insight, as long as you’re using the right tools.
Wi Remember, here are 5 great social media listening tools to consider for your martech stack:
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1. SentiOne: AI-powered social media listening tool
SentiOne is a dedicated social media listening platform that really takes the real power of social media monitoring and takes it to the next level.
Tools that deploy artificial intelligence to:
- Prioritize social media messages that need your (or your team’s) immediate attention and response
- Help your team compose responses faster by suggesting the most relevant messages for each mention
- Talk to your customers on your behalf through a chatbots
The cool thing about this platform is that it keeps records of those interactions, so n aside from meeting with the same client, you’ll have all the basics.
SentiOne can make your customer support team much more efficient and productive, which can potentially lead to many long-term benefits, such as higher customer satisfaction and positive mentions. more (from customers who get immediate help).
2 . Agorapulse: Collaborative social media listening and management tool
Agorapulse is a multi-purpose social media management tool that helps you create a social media editorial calendar by scheduling updates for multiple channels. It also comes with powerful social listening, perfect for team collaboration.
Let’s face it: mentions of your brand on social media are not created equal.
- Some are from customers who are in the buying process and need immediate help.
- Others are general complaints that may not even require an immediate response but should be forwarded to the product or website development teams.
- There are mentions that can be turned into testimonials (for use on your website as social proof ).
- There are social media messages that your outreach team can use to get some links to your site (similar to how you use Google Alerts for those purposes ).
How can one handle this process if there are so many factors to it?
Well, it’s dropped. It’s possible if you consider social listening as project management (this also often involves multiple teams).
AgoraPulse allows your social media manager to assign different social media mentions to different groups or people. Once assigned, this team member will receive an email notification, as well as a reminder if the task’s status remains unaffected.
This is a great way to get the most out of social listening.
3. Tweetdeck for Real Time Interaction
Because of its real-time nature, Twitter is where customers expect to get an immediate response.
Tweetdeck is a free Twitter monitoring and management tool. It can also be used to manage multiple social media accounts (like your personal account, your business account, etc.)
I use Tweetdeck in conjunction with more advanced social media tools because it’s so easy and quick to use that I sometimes quickly check Tweetdeck to see if there’s anything that needs your attention more.
Tweetdeck integrates with Twitter lists, so it’s perfect for quick interactions with your niche influencers or brand ambassadors throughout the day.
Here’s how I use Tweetdeck:
- I add the people I want to interact with on a regular basis to a separate Twitter list (it could be “Bloggers”, “Journalists”, “Brand Ambassadors”, etc.)
- I create separate columns in my Tweetdeck to pull tweets from those lists
- When I have a minute or two, I open Tweetdeck and reply to recent tweets within those tweets.
This way, I continue to interact with friends and niche influencers on a regular basis while keeping those interactions natural and meaningful.
4. Bonus: Monitor your social media traffic
There’s no perfect way to measure the effectiveness of your social listening efforts. There are many long-term goals (brand loyalty, trust, etc.) that are not easy to measure.
Over time, what you see in your analysis is:
- An increase in inbound traffic (people who enter your website address directly without searching for your name)
- Gradual evolution of your branded search queries (those that contain your brand or product name)
- Steady growth of website conversions (when customers see you on social media respond and interact, they’ll start to trust your brand and buy from you more).
If you’re doing some kind of social listening, invest a little extra effort in achieving your more important and long-term goals. At least, it’s worth a try.