Want a more effective content team? Show (Don’t Speak) Your Strategy

Updated February 7, 2022

Imagine you’re in a meeting, furiously taking notes as the marketing director delivers a speech and slides to review your brand’s content marketing strategy. Or you receive an email with bullet points touching the strategy. Or maybe your manager stops by your desk for a quick chat and tells you about an element of the strategy.

In any of these cases, it is difficult to retain what you have seen and heard.

To ensure that all relevant people understand the content marketing strategy yours , you need to record it in an understandable format. Text-dominated documents or presentations with a few reference images don’t perform well. Create something that will last in the minds of your team members and colleagues.

The image absorption is easier and faster. Using them to communicate your content marketing strategy is the best way forward. Here are a few ways visuals can effectively communicate your strategy.

Use visuals to communicate #ContentMarketing to help your team capture insights, @NadyaKhoja said via @CMIContent @Aprimo. Click to Tweet

Lay the groundwork

To better familiarize your colleagues and upper management with using your content marketing strategy, break it down visually.

The mind map below clearly outlines aspects of the strategy, including recommended tools, goal setting, and productive meetings . This single image provides viewers with a clear road map of what to expect and how to proceed. There is no need for lengthy discussions or presentations.

Click to enlarge

TIP: Print a mind map strategy and place it in the boardroom so everyone can see the power of visuals in conveying information. If your group from far away ask them to print it and post it on their bulletin board.

Paint the big picture

In a visual communication strategy, your first step is to create an image that effectively shares your main goals of the company – where the company is going and why it wants to go there.

Use a simple diagram or mind map to communicate this information. This visualization contains important information that has a lasting impact on your team. It rarely leads to immediate action unless broken down into smaller projects and tasks.

Make this image easy to read by using contrasting colors for the background and text. However, avoid using too much text as that detracts from the use of images. Instead, use numbers, graphs, charts, or diagrams to convey the big picture. Smaller information is easier to keep.

You should also create visuals for your marketing team’s goals. Using more detail, can even create a Infographics Outline what the goal is for each month, quarter, or year.

Create infographics for your marketing team’s goals for the month, quarter, or year, @NadyaKhoja said via @CMIContent @Aprimo. Click to Tweet This simple mind map for digital marketing clearly outlines what the team must achieve. You can customize mind map templates to include numbers the team has to tap or highlight elements that require immediate action.

TIP: A simple visual using limited icons and text instantly captures the viewer’s imagination and keeps them motivated to work towards goals.

RELATED CONTENT TO BE HAND-VIEWED: 7 ideas for creating great infographics


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Planning a project

Now you need to show the group how to accomplish the illustrated goals. This is where you plan your project mine and management skills .

Project timelines are a great way to visually communicate to your team their tasks and deadlines. Strategy Workflow The following details the tasks and the time allotted for each. Note use minimal color to ensure viewers focus on the information. Icons also provide quick visual reminders of tasks to be completed.

Click to enlarge

Visually generated project progress is a great way to communicate team tasks and deadlines, @NadyaKhoja said via @CMIContent @Aprimo. #ContentMarketing Click to Tweet Gantt charts are another visual template you can use to show your project strategy. The simple chart below clearly identifies tasks, activities, and group member required at each stage of the project. Contrasting colors minimize any confusion about roles. The calendar layout makes it easy to understand when and who participates in the activity.

Maps and charts Communicate important information easily to your team, eliminating the need for complicated spreadsheets or lengthy presentations.


Join the group

At this point, take team participation. Ask them to create personal strategies using images to detail their goals and how they plan to achieve them.

Creating these personal images will not only help them maintain the strategies they have seen, but will also help organize their activities. As you already know, writing things down as soon as you hear them is a great way to recall information and even more efficient visualizing tasks.

For content marketers, a simple mind map like the one below works well to help retain what you need to achieve. In return, it will also lead you naturally generate content ideas effectively.

With team member tasks, individual Gantt charts (like the one below) give individuals a way to chart their activities and progress.

Visual mind maps and timelines keep people on track and give them quick reference as they work. These visualizations make the manager’s job easier because team members have a degree of autonomy and responsibility to complete their tasks and projects.

Develop your strategic image

In a high-pressure and short-time work environment, it is easier for people to absorb the company’s ethos and understand the task at hand, leading to a more efficient workflow. Using an intuitive strategy in your marketing team is a great way to get the most out of your team and ultimately lead to your business reaching its goals.

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Cover photo by Joseph Kalinowski / Content Marketing Institute


By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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