Weekly tips on how to deliver an unforgettable customer experience

unforgettable customer experience


unforgettable customer experience

Main lesson: You’ll want to bookmark the page smartercx.com/unstructures.

Consumers are paying more attention to experiences than ever before, putting pressure on customer experience (CX) professionals to deliver better experiences. Research from Walker shows that, by 2020, the majority of B2B buying decisions will be made based on CX, not price.

We all know that CX must continuously improve, but how? Customer expectations are an escalator, constantly going up and rarely stopping. Specifically what can/should we do to always stay on top of that escalator?

I am collaborating with SmarterCX and Oracle CX to learn, and to provide business leaders with real-life examples of extraordinary customer experiences that happen every day.

I’m excited to announce the launch Unforgettable a multimedia education program that engages a rotating team of CX professionals to highlight the outstanding modern customer experience.

Unforgettable CX Video Series

For what’s next 12 months, you’ll find unforgettable weekly video lessons on LinkedIn, Facebook and here at ConvinceAndConvert.com. Each unforgettable video will include a story by a famous CX strategist and a specific lesson for viewers. We also run exclusive monthly articles and webinars to dive deeper into the topics covered in the video series.

Here is the first video:

We have three incredible CX professionals lined up to join Unfornough, with the fourth to be announced at a later date — stay tuned!

Meet them:

Shep Hyken
Shep is a Expert experience and customer service and the Amazing Director of Shepard Presentations. He is New York Times and Wall Street Journal best-selling author and inducted into the National Speakers Association’s Hall of Fame for her lifetime achievement in the public speaking profession. Learn more.

Jeanne Bliss Unforgettable CX

Jeanne Bliss
Jeanne Bliss is the Founder and President of CustomerBliss , and Co-Founder of the Association of Customer Experience Professionals. She is one of the leading experts in customer-centric leadership and the role of Client Manager. Learn more.

Ian Golding Unforgettable CX

Ian Golding
Ian Golding is a Certified Customer Experience and Customer Experience Specialist. Ian has spent over 20 years improving the business. Learn more.

Here’s what you can expect to see from this program:

Unforgettable series of videos
Every week, you’ll be able to watch CX video lessons on LinkedIn, Facebook, and on Oracle’s SmarterCX.com. Shep will host season 1 (episodes 1-10), Jeanne will host season 2 (episodes 11-20), and Ian will host season 3 (episodes 21-30). In each Unforgettable video, you’ll get POV experts on CX strategies in action with specific points to address.

Unforgettable articles
In addition to the weekly Unforgettable Video Series, our CX experts produce helpful articles here on SmarterCX.com every month. In addition to our three (soon to be) video servers above, I will also be creating more written content on this portal.

Webinar about unforgettable
The CX lessons in the Unforgettable series won’t just come in the form of videos and articles. We’ll also be creating six Webinars over the next 12 months, each month focusing on an interesting and useful CX trend. Many of these Webinars will actually be WebiNINES, whereby the Webinar is only nine minutes long – perfect for busy people like you!

Sure you’ll see videos, articles, webinars in your social media feed, but the best place to see it all is at SmarterCX.com. In fact, to make it easy, Oracle CX has created a special hub specifically for this program. You will find it at smartercx.com/unstructures.

(Note that we’ll also be covering the highlights of this program at ConvinceAndConvert.com (which is our paid content partnership with Oracle CX)

We are very interested in your ideas and your feedback, so Please contact me anytime with comments and suggestions for Unfornough. I’m at [email protected]

Thank you Oracle CX for your commitment to this powerful multimedia program. And Thank you for watching, reading and attending.

Let’s make CX unforgettable together!

By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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