What Brian and Amanda are reading this week

This is what you missed watching a guy eat my shirt literally because the basketball game featured a certain sorcerer named Steph Curry…

(Editor’s note: With nearly all of our regular “What We’re Reading” contributors taking a break early for Memorial Day weekend — hard workers! — This section is by the only two people left at the office: Brian Maehl our talent development manager and Amanda Weatherhead our distribution manager.)

Chosen by Amanda

For weeks, Gawker’s increasingly frantic claims that someone supported Hulk Hogan’s lawsuit against the new media franchise seemed to me like a madman. So my jaw dropped when I read that Peter Thiel was the mastermind that funded the case. Almost every publication covers the scandal – I think Gawker himself has published at least a dozen articles about it – but this New York Times story is the most compelling I have read because of several reasons, including the authors’ relatively neutral stance. (It’s almost too easy for lambast Thiel, the former libertarian and current looking for immortality , for trying to stamp out free speech and stamp out the integrity of the press.) Additionally, the authors consider a multitude of diverse and diverse perspectives, such as those of animator Scott Adams, who explains Thiel’s actions as both an attempt to “make the world a better place” (Silicon Valley’s unofficial motto) and to remedy a situation where the government should have intervened. If you’re going to read an article about the scandal, make it this one.

Chosen by Brian

Same week we discussed How brands engage in investigative reporting, Fast Company has featured a short from Google that may have Academy Award aspirants. The short film comes from Spotlight Stories, Google’s experimental filmmaking division made up of friends from the geniuses at Pixar.

While the prospect of brands investing in such ambitious manufacturing is exciting, what is most interesting is how similar the process for recruiting talent for such jobs is. In this case, artists and storytellers from famous animation companies are joining Google, which makes it seem like JJ Abrams directing a movie for Tesla in the next few years seems more than just a pipe dream. Vong. In any case, the line between working for a brand and a traditional manufacturing company is thinning. Sounds a bit like brand journalism?

Chosen by Brian

It’s peak time for grilling manager grudges and summer reading lists, and The New York Times here has a breakthrough when it comes to coverage of the latter. Few things fit the meta better than suggesting what to read in a story about what we’re reading.

Chosen by Brian

Influencer marketing is entering the age of scaling, and the story that appeared on Social Media Week predicts how it will continue to grow — in fact, related to our works about Wattpad becoming a popular influencer marketing platform. Wattpad allows brands to connect with popular fiction writers who contribute to their platforms, and brands can then tap into a unique, engaged group of consumers who follow specific writers. that body.

Writers Ian Schafer and Kevin Jonas predict that influencers will be “shortened as advertised” (such as finding fiction contributors on the platform and informing them of their strategy). you) and “reviewed as paid media” (Wattpad actually has some similarities to a content delivery service). Correct prediction, sure, but what to do with the big picture of influencer marketing problems?

Chosen by Brian

While a jury has yet to determine what qualifies as “internet addiction,” a rehabilitation center called reSTART outside of Seattle is treating a number of young Americans for it. .

The disorder is not officially recognized in the United States, but reSTART’s focus on temporarily freeing people from a world of technology seems very effective. Being completely disconnected can certainly work wonders even when the situation isn’t so extreme — there’s a reason why “irrelevant” vacations can be life-changing. However, I should note that this is at the end of four straight articles about what I read online this week, so I can go grocery shopping when I’m hungry.


By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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