What is the salary of Marketing major? Summary of salaries for marketing positions

Marketing salary

Marketing is being evaluated as one of the six fields with the highest recruitment demand today. Specifically, currently, about 30% of recruitment information in Vietnam is recruiting positions in the Marketing industry. So you know how much Marketing salary, is the salary of marketing staff high? Follow along with the article to reveal the current marketing industry salary!

What is the marketing industry?

1. Macro jobs in the Marketing industry

Before learning about how much the marketing salary is, let’s learn about the macro jobs in the Marketing industry! After studying Marketing at universities/colleges, you can take up positions such as:

Marketing salary
Marketing salary
  • Market research
  • Market Segment
  • Brand Positioning
  • Competitor analysis
  • Measure the effectiveness of marketing plans and campaigns
  • Marketing campaign budget allocation
  • Research and organize strategies for product development
  • Research your competitors…

2. Departments and departments in the Marketing industry

  • Marketing Director: The Marketing Director is considered a captain and the head of the Marketing department. This position plays a key role in all marketing activities and orientations of the business.
  • Direct marketing: This department is directly involved in sending business messages to consumers through leaflets, forms, brochures…
  • Advertising: The Advertising department in the Marketing department is responsible for promoting and communicating an idea or a certain product/service of the company in the market by placing advertisements in the media.
  • Public Relations: This department is responsible for building mutually beneficial relationships between businesses and customers.
  • Market Research: The market research department is responsible for surveying customer preferences and desires. From there, provide insights to support the process of accessing information and building customer trust.

3. Daily work of marketing staff

Depending on the department as well as the department, marketing staff will have to take on different jobs every day. However, in general, some of the main jobs that Marketing staff perform are:

  • Organize and measure the effectiveness of Marketing/advertising/communication campaigns on promotion channels.
  • Manage the enterprise’s marketing channel system: Website, fanpage, website, email…
  • Research your competitors
  • Create Content Marketing, analyze and optimize Onpage…
  • Maintain relationships with customers, partners…

Who is Marketing suitable for?

In each profession, the field will require workers with certain qualities and skills. And the marketing industry is no exception. So what skills and qualities does the marketing industry require in candidates? Here are some qualities that make you a great fit for the Marketing industry:

  • Being an extrovert, dynamic, creative
  • Love to write
  • Hard work, never stop learning
  • Capable of catching Trends well
  • Having the ability to design, photoshop is a great advantage for a Marketing staff.
Marketing salary
Marketing salary

What is the average salary of a Marketing major?

Surely when learning about the Marketing industry, one of the things you are interested in is the salary of marketing and marketing staff, right? And below is some information about how much salary marketing wants to share with readers. Note that this is just a survey salary, so it is for reference only because depending on the size of the company, volume, and work efficiency, the salary you receive will be different.

1. Marketing staff salary based on experience

If based on work experience, the average salary of the marketing industry is as follows:

  • For students who work in the form of part-time, the average salary ranges from 2 to 4 million VND/month.
  • For fresh graduates, who do not have much work experience, the average salary ranges from 6 to 9 million VND/month.
  • For those with 2-3 years of experience, the average salary ranges from 7-10 million VND/month.
  • For those with more than 5 years of experience, the average salary fluctuates more than 12 million VND/month.

2. Marketing salary based on education level

Similar to other professions, the salary of Marketing industry also has a difference based on education level. Specifically:

  • Marketing staff who graduated from Intermediate School, College or have some related certificates had an average income increased by 17% compared to employees without a degree.
  • Marketing employees graduating from the University will have an average income increase of about 24% compared to the above groups.
  • Marketing staff with a Master’s degree can expect to receive a 29% increase in income compared to employees with a bachelor’s degree.
  • Marketing personnel with a PhD can expect to receive a 23% increase in average income compared to the group of employees with a master’s degree.
Marketing salary
Marketing salary

3. Marketing salary based on specific level

Below is the Marketing salary based on specific ranks that 123job wants to reveal to readers:

  • Marketing Director: The average salary of a Marketing director ranges from 40-100 million VND/month.
  • Marketing Manager: The average salary of Marketing Manager ranges from 15 to 30 million VND/month.
  • Marketing team leader: The average salary of Marketing team leader ranges from 10 – 20 million VND/month.
  • Marketing staff: The average salary of Marketing staff ranges from 6 to 12 million VND/month.

Marketing salary for positions

1. Marketing Director (Marketing Director)

The Marketing Director is responsible for all marketing activities of the company. Accordingly, the main job of the Marketing Director is to build and develop a marketing strategy in accordance with the business goals and vision of the business. The average salary of a Marketing director currently ranges from 50 to 150 million VND/month.

2. Marketing Manager (Marketing Manager)

The main task of the Marketing Manager is to develop a Marketing plan to achieve the long-term goals of the product/brand. The average salary of Marketing managers currently ranges from 30-100 million VND/month.

3. Brand Manager (Brand Manager)

For brand directors with 1-3 years of experience, the average salary received ranges from 30-35 million VND/month. For brand directors with 3-5 years of experience, the average salary received ranges from 30 – 50 million VND/month.

4. Communications Manager (Corporate Communications Manager)

The main job of a communications manager for an enterprise is to supervise communication activities, internal and external communication; cooperate with stakeholders to promote the brand… The average salary that a media manager for a business receives ranges from 40 – 70 million VND/month.

5. Trade Marketing Manager (Trade Marketing Manager)

Trade Marketing Manager is the person who plays an important role in driving sales. Trade Marketing Manager is the person who directly supervises the Trade Marketing strategies and executes them on the right channels to increase sales. The average salary that Trade Marketing managers receive ranges from 40 to 80 million VND/month.

Marketing salary
Marketing salary

6. Retail Operations Manager

Depending on work experience, the salary of a retail operations manager also varies. Specifically:

  • For retail operations managers with 1-3 years of experience, the average salary ranges from 20-40 million VND/month.
  • For retail operations managers with 3-5 years of experience, the average salary ranges from 30 to 60 million VND/month.

7. Product catalog management (Category Manager)

According to the survey, the average salary of a product portfolio manager is 40-70 million VND/month.

Key word:

  • Digital Marketing salary
  • New graduate Marketing salary
  • New graduate Digital Marketing salary
  • Marketing salary how much?
  • What do new marketing students do?
  • What is marketing?
  • How much is the Marketing course?
  • Marketing Executive Salary

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By Nguyen Manh Cuong

Nguyen Manh Cuong is the author and founder of the nguyendiep blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.

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