If you’re not incorporating video into your content marketing strategy because you think it’s too expensive or too ambitious, you’re missing out on a huge opportunity to impress younger generation consumers. Recent research from Animoto shows that Millennials are willing to spend more than $200 billion a year starting in 2017, and video marketing plays an important role when it comes to influencing what they buy.
As reported by Wired , YouTube reaches more millennials than “any single US cable network,” and according to Omid Kordestani, Google’s chief business officer, the average mobile YouTube session lasts more than 40 years. minute. During that time, young people are watching everything from cat videos to movie trailers to even branded content. Animoto found that 76 percent of millennials follow brands on YouTube and a whopping 84 percent do so on Facebook.
Why is this so important? Because 80 percent of millennials use video to help them decide which products to buy.
Check out the infographic below for more helpful data on the power of targeting millennials with video.
To view our infographic on six different types of millennials, click here.