If you want to reach the all-important mom demographic, you have to play right in their smartphone-holding hands.
Behalf of Babycenter “2015 US Mobile Mom Report” says that two out of three mothers use a mobile device “throughout the entire purchase funnel” – from initial research to final decision. Mothers use mobile devices to shop at home, but they also use mobile devices as an essential shopping tool at brick-and-mortar stores – 70 percent of mothers refer to mobile devices In-store shopping to compare prices, read reviews, and search for coupons.
What makes mobile devices so appealing to moms? For starters, it goes everywhere they go, allowing them to stay connected with what’s going on regardless of the pressures and responsibilities that weigh on them. And the report suggests that this spike in mobile usage will only increase as busy moms take advantage of helpful resources like retailer apps and mobile coupons. motion.
See Infographics by Adweek below to learn more about how and why moms are relying heavily on mobile marketing.